{"id":17574,"date":"2016-01-26T17:39:38","date_gmt":"2016-01-26T16:39:38","guid":{"rendered":"https:\/\/blogdestinia.com\/?p=17574"},"modified":"2016-09-19T15:07:41","modified_gmt":"2016-09-19T13:07:41","slug":"destinia-says-goodbye-to-com-and-launches-a-new-brand-image","status":"publish","type":"post","link":"https:\/\/destinianews.com\/en\/destinia-says-goodbye-to-com-and-launches-a-new-brand-image","title":{"rendered":"Destinia says goodbye to ‘.com’ and launches a new brand image"},"content":{"rendered":"

Modern and simple without sacrificing what distinguishes us: our way of understanding the world. Destinia.com launches its new logo: we say goodbye to ‘.com’, because today the customers already know where to find us. “The world is global and online. Since our founding in 2001, travelers have changed, and we have changed with them,” says Beatriz Oficialdegui, Director of Marketing at Destinia.<\/span><\/strong><\/p>\n

The new image, with a simpler and more stylized typography, comes at a time of strong growth of the company, which last year earned 30% of its sales in international markets. “At Destinia we are always evolving. The change of logo is the first of a series of changes on which we are working”, adds Oficialdegui. “Of course, we remain true to the colour orange because it is the color that best represents our carefree and cheerful outlook on life, and it is the colour in which we want to paint the world, from Spain to Japan, from Dubai to Brazil. After all, many, even millions of travelers, trust us with their thrill of travel,” she adds.<\/p>\n

To publicize the makeover, a joint effort between the internal team and the creative agency Planilandia, a video has been launched, because a picture is worth a thousand words.<\/p>\n