{"id":14971,"date":"2015-05-12T10:46:15","date_gmt":"2015-05-12T09:46:15","guid":{"rendered":"https:\/\/blogdestinia.com\/?p=14971"},"modified":"2020-02-11T11:35:31","modified_gmt":"2020-02-11T10:35:31","slug":"making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com","status":"publish","type":"post","link":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com","title":{"rendered":"A destination tunnel in time: Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid"},"content":{"rendered":"<p><span id=\"yui_3_16_0_1_1431343456233_56609\" class=\"\" lang=\"EN-US\">La Rioja Tourism Office and\u00a0<a href=\"https:\/\/destinia.com\">Destinia.com<\/a>\u00a0have launched their new marketing campaign promoting tourism to the province of La Rioja, a region of Spain known for its wine, gastronomy, nature and cultural offering. The campaign takes place throughout the month of May within a customize\u00a0 tunnel of the line 3 Callao station in the Metro of Madrid. The space has been transformed to transport travelers to the region, enticing them with appetizing images, inviting one to rediscover sensations.\u00a0As one enters the tunnel, they walk into the La Rioja landscape, as the walls are lined with images of the region. There is a copper toned light, creating a warm sensation of natural sunlight, all while speakers play relaxing music where you can hear the birds chirping. An experience to awaken your sensations, inviting you to live all La Rioja has to offer. \u00a0<strong class=\"\"><span class=\"\">#LaRiojaconDestinia<\/span><\/strong>.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1OCeF5nDsCg\" width=\"600\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Rioja Tourism Office and\u00a0Destinia.com\u00a0have launched their new marketing campaign promoting tourism to the province of La Rioja, a region of Spain known for its wine, gastronomy, nature and cultural offering. The campaign takes place throughout the month of May within a customize\u00a0 tunnel of the line 3 Callao station in the Metro of Madrid. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2668],"tags":[2779,2780,2781],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"La Rioja Tourism Office and Destinia.com have launched their new marketing campaign promoting tourism to the province of La Rioja within a customize tunnel of the line 3 Callao station in the Metro of Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid\" \/>\n<meta property=\"og:description\" content=\"La Rioja Tourism Office and Destinia.com have launched their new marketing campaign promoting tourism to the province of La Rioja within a customize tunnel of the line 3 Callao station in the Metro of Madrid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com\" \/>\n<meta property=\"og:site_name\" content=\"Sala de prensa de Destinia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Destinia.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-12T09:46:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-11T10:35:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@destinia\" \/>\n<meta name=\"twitter:site\" content=\"@destinia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Destinia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/destinianews.com\/#website\",\"url\":\"https:\/\/destinianews.com\/\",\"name\":\"Sala de prensa de Destinia\",\"description\":\"Otro sitio realizado con WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/destinianews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#webpage\",\"url\":\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com\",\"name\":\"Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid\",\"isPartOf\":{\"@id\":\"https:\/\/destinianews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#primaryimage\"},\"datePublished\":\"2015-05-12T09:46:15+00:00\",\"dateModified\":\"2020-02-11T10:35:31+00:00\",\"author\":{\"@id\":\"https:\/\/destinianews.com\/#\/schema\/person\/bab4d8e2d4fa796fdea182274378a42d\"},\"description\":\"La Rioja Tourism Office and Destinia.com have launched their new marketing campaign promoting tourism to the province of La Rioja within a customize tunnel of the line 3 Callao station in the Metro of Madrid.\",\"breadcrumb\":{\"@id\":\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/destinianews.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A destination tunnel in time: Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/destinianews.com\/#\/schema\/person\/bab4d8e2d4fa796fdea182274378a42d\",\"name\":\"Destinia\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/destinianews.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e3d54cf1d7d39f7c4fcbaaedc172755?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e3d54cf1d7d39f7c4fcbaaedc172755?s=96&d=mm&r=g\",\"caption\":\"Destinia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"La Rioja Tourism Office and Destinia.com have launched their new marketing campaign promoting tourism to the province of La Rioja within a customize tunnel of the line 3 Callao station in the Metro of Madrid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com","og_locale":"en_US","og_type":"article","og_title":"Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid","og_description":"La Rioja Tourism Office and Destinia.com have launched their new marketing campaign promoting tourism to the province of La Rioja within a customize tunnel of the line 3 Callao station in the Metro of Madrid.","og_url":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com","og_site_name":"Sala de prensa de Destinia","article_publisher":"https:\/\/www.facebook.com\/Destinia.com","article_published_time":"2015-05-12T09:46:15+00:00","article_modified_time":"2020-02-11T10:35:31+00:00","twitter_card":"summary","twitter_creator":"@destinia","twitter_site":"@destinia","twitter_misc":{"Written by":"Destinia","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/destinianews.com\/#website","url":"https:\/\/destinianews.com\/","name":"Sala de prensa de Destinia","description":"Otro sitio realizado con WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/destinianews.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#primaryimage","inLanguage":"en-US","url":"","contentUrl":""},{"@type":"WebPage","@id":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#webpage","url":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com","name":"Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid","isPartOf":{"@id":"https:\/\/destinianews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#primaryimage"},"datePublished":"2015-05-12T09:46:15+00:00","dateModified":"2020-02-11T10:35:31+00:00","author":{"@id":"https:\/\/destinianews.com\/#\/schema\/person\/bab4d8e2d4fa796fdea182274378a42d"},"description":"La Rioja Tourism Office and Destinia.com have launched their new marketing campaign promoting tourism to the province of La Rioja within a customize tunnel of the line 3 Callao station in the Metro of Madrid.","breadcrumb":{"@id":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/destinianews.com\/en\/making-of-madrid-metro-marketing-campaign-travel-to-la-rioja-with-destinia-com#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/destinianews.com\/en"},{"@type":"ListItem","position":2,"name":"A destination tunnel in time: Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid"}]},{"@type":"Person","@id":"https:\/\/destinianews.com\/#\/schema\/person\/bab4d8e2d4fa796fdea182274378a42d","name":"Destinia","image":{"@type":"ImageObject","@id":"https:\/\/destinianews.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/4e3d54cf1d7d39f7c4fcbaaedc172755?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e3d54cf1d7d39f7c4fcbaaedc172755?s=96&d=mm&r=g","caption":"Destinia"}}]}},"_links":{"self":[{"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/posts\/14971"}],"collection":[{"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/comments?post=14971"}],"version-history":[{"count":1,"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/posts\/14971\/revisions"}],"predecessor-version":[{"id":21598,"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/posts\/14971\/revisions\/21598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/media\/14919"}],"wp:attachment":[{"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/media?parent=14971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/categories?post=14971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/destinianews.com\/en\/wp-json\/wp\/v2\/tags?post=14971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}