{"id":11812,"date":"2014-05-12T10:27:24","date_gmt":"2014-05-12T09:27:24","guid":{"rendered":"https:\/\/blogdestinia.com\/?p=11812"},"modified":"2014-05-12T10:27:24","modified_gmt":"2014-05-12T09:27:24","slug":"11812","status":"publish","type":"post","link":"https:\/\/destinianews.com\/en\/11812","title":{"rendered":"Destinia aims to be one of the three top arab online travel agencies"},"content":{"rendered":"

In 2007, Destinia.com<\/strong> <\/span><\/a><\/span>was the first company of its kind to offer its webpages in Arabic. Now, the online travel agency, one of the five largest in Spain with 63 million unique website users in 2013, has set its sights on the Arab market in the most recent phase of its international expansion operations. \u201cWe\u2019re looking to position ourselves in a growing market with high earning capacity. There is no strong local online travel agency, so there is a wealth of opportunity here for an established company like ours. What do we have to offer? Our experience, knowledge and specialization in destinations like Europe,\u201d states Destinia<\/span> CEO<\/span> Amuda Goueli.<\/span> <\/strong>It is estimated that the eCommerce market is experiencing double-digit growth, and according to PayPal, it will reach $15 billion in 2015. More money is spent on travel than on any other online purchase in the region.<\/p>\n

The company has recently opened offices in Dubai and is finalizing a pay-from-home system to suit local preferences<\/strong><\/span><\/p>\n

Destinia has developed the world\u2019s first hotel reservation app for Google glass and is the first travel agency in the Middle East to accept payments in bitcoins<\/strong><\/span><\/p><\/blockquote>\n

The first step in the company\u2019s strategy was to open a sales office in Dubai at the beginning of the year, reinforcing Destinia\u2019s delegation in Egypt. A staff of 25 people works in Cairo, providing 24-hour booking service 365 days a year. In April, an advertising campaign was launched simultaneously in 18 different countries. \u201cIt was the first TV commercial for an Internet company, and a week later, flight searches increased by 15%, while sales of flights increased by 50%,\u201d claims Goueli. Destinia is firming up agreements with local tour operators in order to offer products and services that are more suited to local tastes, as well as forming alliances with regional travel agencies that can act as technological partners under the Onlinetravel brand name.<\/p>\n

Buy Online, Pay from Home<\/strong><\/span>
\nAlthough Internet use is widespread \u2013 with an estimated 110 million users \u2013 credit card use is lagging behind. \u201cPeople are looking for convenience, low prices and varied choices. But without a doubt, the biggest challenge is building trust. In Saudi Arabia, 80% of purchases are paid by the \u2018cash on delivery\u2019 method,\u201d explains Amuda Goueli. This has led to Destinia\u2019s development of a pay-from-home system: clients make reservations online, and a courier goes to their homes and uses an app to record payment of the invoice, after which the system sends out a reservation voucher via email. \u201cIt\u2019s easy, convenient and secure,\u201d adds Goueli. For those who do make payments online, Destinia will offer a payment gateway in local currency, including SAR and dirhams.<\/p>\n

However, Destinia is no stranger to the region. By 2013, sales in the area had increased by 46% with reservations originating from Saudi Arabia, UAE, Libya, Lebanon, Qatar, Jordan, Palestine, Syria and Bahrein. This year to date, Saudi Arabia ranks as the market with the second highest number of website visits. The company strategy aims to strengthen international sales, which in 2013 represented approximately 20% of the total sales.<\/p>\n

Clic here <\/a>to learn more about the habits of Arab tourists<\/span>:<\/p>\n

More info about eCommerce in Mena region:<\/span> MENA_ECOMMERCE_MARKET_FIGURES_eng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2007, Destinia.com was the first company of its kind to offer its webpages in Arabic. Now, the online travel agency, one of the five largest in Spain with 63 million unique website users in 2013, has set its sights on the Arab market in the most recent phase of its international expansion operations. \u201cWe\u2019re […]<\/p>\n","protected":false},"author":2,"featured_media":11402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2673],"tags":[2710,1704,2711],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n