A destination tunnel in time: Making-of the #LaRiojaconDestinia Campaign in the Metro of Madrid
La Rioja Tourism Office and Destinia.com have launched their new marketing campaign promoting tourism to the province of La Rioja, a region of Spain known for its wine, gastronomy, nature and cultural offering. The campaign takes place throughout the month of May within a customize tunnel of the line 3 Callao station in the Metro of Madrid. The space has been transformed to transport travelers to the region, enticing them with appetizing images, inviting one to rediscover sensations. As one enters the tunnel, they walk into the La Rioja landscape, as the walls are lined with images of the region. There is a copper toned light, creating a warm sensation of natural sunlight, all while speakers play relaxing music where you can hear the birds chirping. An experience to awaken your sensations, inviting you to live all La Rioja has to offer. #LaRiojaconDestinia.
Previous article
La Rioja and Destinia launch the era of virtual travel
About the author
Related
Destinia says goodbye to ‘.com’ and launches a new brand image
Modern and simple without sacrificing what distinguishes us: our way of understanding the world. Destinia.com...
La Rioja and Destinia launch the era of virtual travel
Without leaving the house, the realistic immersion takes off on board the Oculus Rift. La Rioja region and...
La Rioja and Destinia launch the era of virtual travel
Without leaving the house, the realistic immersion takes off on board the Oculus Rift. La Rioja region and...